Great basketball coaches don’t need to be seven feet tall to understand how to switch from a four point press to man-to-man defense when the time is needed for it. Tennis coaches don’t need eight trophies on their shelf to know that a player’s grip is too far forward preventing a greater speed on the serve. Coaches have skills, different skills, that make them successful and qualified for asking that “ah-ha” question. These skills are essential for business leaders.

Leaders Can’t Do It All and Shouldn’t. You lead the company. You don’t manage it. You lead it. Do I need to say it again? This fact implies we all know the difference between leadership and management. Truth is, we often don’t. Leadership seems fuzzier than it should be because those that managed us throughout our careers didn’t have it clarified for them either.

How do you know a brand is successful? It creates and retains customers. Successful branding is actually that simple. What creates more controversy and challenge is answering, How does a company build a brilliant brand? Conceiving a grand brand idea is more instinctive and spontaneous than shaping that brand into a set of executable actions that require analytical, intellectual, emotional and creative thinking.

Innovation begins with a phenomenon known as the Eureka! effect. When a connection forms between brain cells that have never “talked” before you get a new idea – a Eureka! When this creative moment is nurtured in an environment where free thinking is fostered and disparate connections are encouraged, the result can be game-changing…the result is the Eureka! effect. Think iPod, bio-fuel, and making donations via SMS – these phenomena are complete game-changers.

People often say they just need the better answer to move ahead of their competitorsin business. We believe you need the better question. Why? The brain triggers on questions, and when you ask your brain a really great question, only then do you get the really great answer. There are 9 questions that leaders and entrepreneurs should ask themselves during tough times if they not only want to survive but thrive!

Great story about our own self worth... 

Johnny Lingo's Eight-Cow Wife 

by Patricia McGerr 

Condensed from Woman's Day, November 1965 

Reader's Digest pp. 138-141, February 1988 

The natural reaction in tough times is to cut spending. Unfortunately, the first line item to go is often education and training, the two critical components needed to propel your business forward! In tough times, it’s imperative to grow the talent you have and capitalize on their ability to think innovatively and execute new ideas. This is an opportunity to discover ground-breaking strategies that get the job done like never before.

We had a business branding makeover and we’re excited about the results!

So what’s new, fresh and fabulous about amyk inc.?

1. New headquarters.

We are delighted to announce that our new headquarters are located in San Diego, California, and that our team of experts are now located coast to coast across the United States.