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	<title>AmyK International</title>
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		<title>Invest&#8230;Innovate&#8230;and Execute!</title>
		<description><![CDATA[The natural reaction in tough times is to cut spending. Unfortunately, the first line item to go is often education and training, the two critical components needed to propel your business forward! In tough times, it’s imperative to grow the talent you have and capitalize on their ability to think innovatively and execute new ideas. [...]]]></description>
		<link>http://www.amyk.com/new/2010/11/invest-innovate-and-execute/</link>
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		<title>Are You Worth Eight Cows?</title>
		<description><![CDATA[Great story about our own self worth&#8230; Johnny Lingo&#8217;s Eight-Cow Wife by Patricia McGerr Condensed from Woman&#8217;s Day, November 1965 Reader&#8217;s Digest pp. 138-141, February 1988 When I sailed to Kiniwata, an island in the Pacific, I took along a notebook. After I got back it was filled with descriptions of flora and fauna, native customs and costumes. But [...]]]></description>
		<link>http://www.amyk.com/new/2010/11/are-you-worth-eight-cows/</link>
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		<title>9 Questions for Leaders and Entrepreneurs</title>
		<description><![CDATA[People often say they just need the better answer to move ahead of their competitorsin business. We believe you need the better question. Why? The brain triggers on questions, and when you ask your brain a really great question, only then do you get the really great answer. There are 9 questions that leaders and [...]]]></description>
		<link>http://www.amyk.com/new/2010/11/9-questions-for-leaders-and-entrepreneurs/</link>
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		<title>Turn Creativity into Innovation&#8230;The Eureka! Effect</title>
		<description><![CDATA[Innovation begins with a phenomenon known as the Eureka! effect. When a connection forms between brain cells that have never “talked” before you get a new idea – a Eureka! When this creative moment is nurtured in an environment where free thinking is fostered and disparate connections are encouraged, the result can be game-changing…the result [...]]]></description>
		<link>http://www.amyk.com/new/2010/11/turn-creativity-into-innovation-the-eureka-effect/</link>
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		<title>Building a Brilliant Brand</title>
		<description><![CDATA[How do you know a brand is successful? It creates and retains customers. Successful branding is actually that simple. What creates more controversy and challenge is answering, How does a company build a brilliant brand? Conceiving a grand brand idea is more instinctive and spontaneous than shaping that brand into a set of executable actions [...]]]></description>
		<link>http://www.amyk.com/new/2010/11/building-a-brilliant-brand/</link>
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		<title>The Top 3 Priorities of Leaders</title>
		<description><![CDATA[Leaders Can’t Do It All and Shouldn’t. You lead the company. You don’t manage it. You lead it. Do I need to say it again? This fact implies we all know the difference between leadership and management. Truth is, we often don’t. Leadership seems fuzzier than it should be because those that managed us throughout [...]]]></description>
		<link>http://www.amyk.com/new/2010/11/the-top-3-priorities-of-leaders/</link>
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		<title>Those Who Can’t – Coach. WRONG.</title>
		<description><![CDATA[Great basketball coaches don’t need to be seven feet tall to understand how to switch from a four point press to man-to-man defense when the time is needed for it. Tennis coaches don’t need eight trophies on their shelf to know that a player’s grip is too far forward preventing a greater speed on the [...]]]></description>
		<link>http://www.amyk.com/new/2010/11/those-who-cant-coach-wrong/</link>
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