Sales Happen One Conversation at a Time. You are Responsible for the Quality of that Conversation.
IGNITE BRILLIANCE in Your Sales
Thursday, September 26, 2013
San Diego Marriott Marquis & Marina
333 West Harbor Drive
San Diego, California 92101
You've heard the saying, "You can lead a horse to water, but you can't make them drink." This applies more often than not in sales too.
Have you ever tried every technique in the book to convince a would-be client or customer to buy? You've shared all your best features and benefits, used your best BATNA, and yet, SPIN-sold yourself right out of the deal, leaving you and your potential target too dizzy to make the next move?!
The best sales-pros realize it's not their mission to make their potential customers "drink", their goal is to make them "thirsty."
Why? Because people hate to be sold, but they love to buy...especially when it's their idea.
Call 760.652.4030 or email contactus@amyk.com
to register for IGNITE BRILLIANCE in Your Sales
or schedule a customized program in your city for your company.

Change sales behaviors and you will change sales results. Not exactly rocket-science, but it is Neuroscience.
Your buyer's brain is incredibly sensitive to semantics - word choice. What you say, how you say it and when you say it all influence the speed and success of your sales opportunities.
Sales is not just about acronyms, systems and cycles. It's about conversations. Each and every conversation is your best opportunity for moving you and your client one step closer to working together.
We help you choose your words, craft your messages, pose questions and respond to objections so you can effectively close the deal.
Fundamentally, sales negotiations aren't about conflict - they're about alignment. The best conversations create alignment within the sales process, leading to a "thirsty" customer who can only be satisfied with the quench of your products or services.
How do we ignite brilliance in your sales?
Ask Us! Click Here to Contact Us
“Motivating a creative team and getting them to work together in a unified, driven direction is very challenging. Our team has taken what they learned with AmyK to a new level of client satisfaction and growth. We’re at the 60 day mark and we’ve already seen a 12% growth in client services.” – Keith White, COO, ParkerWhite
“Our profits from January through August of 2011 exceeded all of 2010, after working with AmyK. The training has helped us immeasurably in holding better meetings and doing things faster and better.” -Mike McGee, CEO, McGee Tire
“One of the greatest tools AmyK helped us build was our Sales Playbook. I now walk into work every day with a plan that drives more sales.” -Sean Morris, Director of Sales, Digitech Systems
610 Corp
Able Engineering
Assisted Living Federation of America
ASTD-SIG – International
Atlanta Center for Cosmetic Dentistry
Audio Video Resources
Bager Electronics
Bank of Central Florida
BellSouth
Cathcart Allied Storage Company
Chamberlain Group
Clark, Campbell & Lancaster, P.A.
Coast Radiology
Corporate Design, Inc.
Corporate Environments
Crawford Communications
Dematic
Dempsey Financial
Dentistry With a Difference
Digitech Systems
DSM
Emory University
ExecuNet – National Personnel Services
Family Choice of NY
Foss Financial
Freeman Fox, Australia
GA State Univ.-Int’l Business Alliance Prog.
Georgia Department of Education
GMAC
Harry Norman, Realtors
Heacock Insurance
Helton Law Group
Herman Miller
Holder Construction
HunterLab
IBM
International Warehouse Logistics Association (IWLA)
interRel Consulting
iS CLINICAL
John Paul Mitchell Systems, Inc.
Keiser College, Florida
Knoll
LEAD San Diego
Left Coast Productions
Lightbridge Hospice
Management Concepts, Inc.
Manufacturing and Supply Chain Alliance (MSCA)
Martha Beck, Inc.
McGee Tire
Metro Public Adjustment
NewSouth Communications
Pacific Arbour
Partners Rx
Pearson
Philips Arena, Premium Seating Services Division
Prudential Realtors
Radiology and Imaging Specialists, PA
Rockford-Ettco
Saddle Creek Corporation
Sealevel Systems, Inc.
Southeastern University
Specialty Coating Systems
Spellbound Development Group
Sterling Infosystem
Tatum Partners
TEC – Canada
TEC – Midwest
The Atlanta Journal Constitution
The Ryness Company
Trading Partner Alliance (TPA)
TRC Staffing Services
Tutorzilla
Universal Surveillance Systems
University of Wisconsin- Family Business Center
USDA Forest Service
Vistage
Webster Orthopedics
Wells Fargo
Whittlesey Doyle
AmyK Hutchens
CEO. Speaker. Trainer. Business Strategist.
A former executive of a billion dollar global consumer products company and recently awarded the Vistage UK, International Speaker of the Year, (World’s leading CEO membership organization) AmyK is a catalyst for producing sustainable solutions to a leader’s most pressing challenges. More than 30,000 executives in eight countries have benefited from her keen insight and intuitive understanding of the issues leaders face.
AmyK also served as Senior Executive Vice President, Operations for one of the largest sales and marketing firms in the U.S., was a chosen member of National Geographic's Educator Advisory Committee, and now serves as the CEO and Intelligence Activist of AmyK International, Inc., an executive development firm focused on leadership development, neuro-sales techniques and innovation infrastructures. With clients including IBM, Wells Fargo, JPMS, Dematic, Digitech Systems and hundreds more, AmyK and her team travel the world helping senior executives lead and collaborate more effectively.
Her company won 5 Telly Marketing Awards and the Summit International's Award for Creativity. AmyK received her M.S. from Johns Hopkins University, and has been a featured guest on numerous TV and radio networks including NBC, Fox and ABC for her brain-based commentary on current events.
Christopher Bush
COO. Consultant. Trainer. Business Strategist.
With expertise in operations and communication, Christopher serves as COO and Thought Engineer of AmyK International, Inc., an executive development firm focused on helping companies and individuals grow profitably. With clients in diverse industries such as enterprise content management, aerospace engineering and healthcare, Christopher applies an analytical mindset with an intuitive gift to help leaders and teams discover actionable solutions to their most critical challenges. Beyond best practices, he helps leaders create "next practices" that will serve them more effectively moving forward. Not one to embrace idle time, Christopher also serves as Managing Director for a healthcare law firm representing hospital systems, is an active board member of San Diego Social Venture Partners and is a member of GenNext.
Human development being the shared passion of his team, Christopher applied this passion to an online education company, where as a consultant, then President, he established operations and built a team of 36 multi-disciplinary professionals in both southern California and New Delhi in just 4 months. Prior to that, he led successful sales and leadership development programs for hundreds of executives across the U.S.
With an educational background in Biology and Economics, Christopher completed advanced studies in Sociology at Oxford University in the U.K before embarking on a healthcare career. From working with patients with Alzheimer’s to teaching innovative technologies in advanced life support systems to building companies and teams across the globe, Christopher is committed to the healthy growth and development of individuals, leaders and the teams they serve.

